Wax: Medium Meets Message at the Morean, St. Petersburg, FL.

Morean Arts Center

Installation of my work in Wax: Medium Meets Message:

Right of desk: Lachesis II, encaustic and mixed media, 40x24",
©2010 Marybeth

Opposite the desk, right: Awaiting Winston's Arrival, encaustic and mixed media, 40x24"
© Marybeth Rothman

Top: Thursday at West Tisbury Academy, diptych 40x80", encaustic and mixed media
© Marybeth Rothman
Bottom: Laura Moriarty

Left: Hugh 7:37 am, 36x40", encaustic mixed media
Center: Laura Moriarty
Right: Regarding Pearl Street, 40x36", encaustic mixed media
© Marybeth Rothman

Panopticon Gallery: What’s In A Face

The opening reception for What’s In A Face at Panopticon Gallery on March 2, 2012 was overflowing from the moment the doors open.  Jason Landry owner/director of the gallery curated this beautifully provocative portrait exhibition. I met and spoke with two other exhibitors, the photographers Wendy Paton and Holly Lynton about their  stunning portraiture. The exhibition is up until April 10th, 2012–If you are Boston, please stop by.

What’s In A Face                                                                                                          Panopticon Gallery                                                                                                                    502c Commonwealth Avenue (inside Hotel Commonwealth), Boston, MA

Alma, encaustic and mixed media, 40x40". Installation view at Panopticon Gallery, Boston, MA. ©2011 Marybeth Rothman

Encaustic Tools: Unconventional Favorites

Artists that work with encaustic paint, have, by necessity, cobbled together an unconventional assortment of tools that are unique to their own studio practice. These uncustomary painter’s tools are sourced from printmaking and sculpture suppliers and hardware and kitchen gadget stores. Periodically,  I will be writing short posts about my favorite unconventional tools.

Rotating table-top, birds eye view

Because my work is getting larger and I am not, this rotating table top has been a welcome addition to my studio.  It is 28×24″, holds a much larger panel and up to 100 lbs.  I found this rotating table top in an adaptive furniture catalogue for the physically disabled.

What are your unconventional favorite encaustic tools?

 

Art Objects Observed: I’m Trying, But You Are Making It Difficult, Addendum

The addendum to my January 26th post about the importance of the user friendly-ness of artist’s websites (see the re-post below),  is about a recent gallery experience. Friday, I had a drop in and say hi gallery appointment in Boston, nothing formal. The gallery owner asked me to sit across from her at a table, she turned her computer sideways and said lets talk about your work.  My website worked smoothly, nothing was spinning, beside each piece of artwork, clearly displayed, was the title, dimensions, medium and date, etc.   It was a great meeting, I’ll tell you about it when the ink dries……. just sayin’.. clean up your website.

REPOST OF :                                                                                                                         Art Objects Observed:  I’m Trying, But You Are Making It Difficult                 Recently, I blogged about artwork that I have seen in galleries under the heading “Art Objects Observed”.  Today I am writing about artwork that I have struggled to observe online.

For the past few hours I have been working on my talk, Wax Collage: Beyond Technique for the 6th International Encaustic Conference.  After reviewing jpegs of work submitted to me, I decided to search the internet for additional examples of wax collage to find a balance and conversation among the images for my presentation. However, I feel compelled to stop my work and shout, artists, PLEASE make your websites user friendly. I am confounded by the difficulty I  encountered navigating and the lack of important information on too many websites. I was confronted by a smorgasbord of flashy, moving, spinning things with little or no information about the work. Did I mention long periods of loading?… don’t get me started.  This tour of artists websites was like arriving at a gallery, and the door was locked.

For those of you whose websites must have been designed by Rube Goldberg, I offer to you, with a grin,  the Joseph Herscher video below as an example of the experience that you have created for a visitor to your website:

Now that I am done ranting, but still a little cranky, here’s a few basic necessities that I believe are important for a user friendly artist’s website:

A website is an ever changing entity, which should be frequently updated, refined and tweaked.

Your website should showcase your work, not the website designer’s work.

Your name should be clearly displayed. If you insist on having a signature at the top, please put your name in a legible font underneath.

Along with your name,  your biography, statement, resume and contact information should be obvious to the visitor; displayed along the top or side, in a font and size discernable to the human eye.  Do not make the visitor hunt for this information.  Adding a footer, also containing this information, works well for the belt and suspenders effect, but not necessary.

The background color or pattern should not compete for attention with your artwork.

The following categories should be well written and not in a PDF. No one wants to download your info.  Biography: please do not say that you have been making art since you were 3 years old. Write about your adult art life as it pertains to the work on your site.  Resume: start weeding as it grows.  Statement: here is your chance to tell the world about your work. Your artist statement is not a participant in the thesaurus olympics. Just write about  about your work. What would you tell a friend about your work? Some starting points may include your motivation, technique, process and historical or social influences.

Your contact information should be accurate, an email address and maybe your phone number. Do not give your street address.

When a visitor clicks on an image it should appear instantly and without fanfare. It should enlarge to a size that showcases the work.

Beside each piece of artwork, clearly displayed, should be the title, dimensions, medium and date.

Millions of people have access to your work, make their visit wonderful, effortless and share-able.  Do not forget to add social networking share buttons.

A website is your personal gallery. How does your website compare to your favorite brick and mortar gallery? I am sure that the gallery is uncluttered — simple, elegant website design, the artwork is immediately visible –easily accessible click throughs,  the art object description is complete and adjacent to the work, and if you ask for more information, the gallerist speaks about the artwork without ambiguity –a well written statement.

The next time you land on a website that you like, take moment to consider it’s content and flow.